WORKLOAD: (8-10 hours per week) This course examines the practical application of diversity, equity, inclusion and belonging in integrated marketing communications. Students explore the impact of brand strategy focused to the diverse consumer, as well as the ethics and corporate social responsibility of marketing communicators when engaging diverse audienWhat is integrated marketing communications (IMC)? Integrated marketing communications (IMC) is both a theory and a set of business practices that …

The University of Mississippi ‘s IMC program began with 51 students in the School of Journalism and New Media in 2011, and has since boomed to just under 1,200 …Master the analytical thinking and creative skills needed to work across communications channels and design engaging brand experiences. Georgetown’s Master of Professional Studies in Integrated Marketing Communications immerses you at the intersection of strategy and creativity.

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