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This explosion of information has given rise to the concept of big data datasets, which hold enormous potential for marketing analytics.Business Analytics is a field that focuses on big data and business intelligence, bringing together topics such as Optimization, Programming, & statistics to solve real-world problems. ... Industrial Engineering and Operations Research 500 W. 120th Street #315 · New York, NY 10027. Phone. 212-854-2941. 212-854-2942. Follow Us Facebook Instagram.The DATA Analytics Research Lab at Northeastern solves challenges presented by organizations and the natural environment. 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